Mobile + entertainment - the uneasy alliance
Mike Masnick over at the Feature (one absolutly topspot for me) has an excellent post, on something I have been thinking about recently: the illusion of the current broadcast/push-media magic on mobile phones. Masnick ends:
That isn’t to say there isn’t a market for mobile entertainment. In fact, it’s likely to be a huge market — it’s just that it has to be built on the foundation of communication and interaction, rather than broadcast. This is in the form of communicating with each other for entertainment purposes, interactive gaming, file sharing and other forms of entertainment that actually take into account that the user is mobile and connected — rather than stationary and isolated. Simply moving entertainment to a mobile device and calling it mobile entertainment is missing the point. If there’s no reason for that entertainment to be mobile, there’s no reason anyone’s going to be willing to pay anything extra to get it.
Couldn’t agree more - communication and interaction!
Full coverage at The Feature









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