“Google Hive Mind. � Rather than follow a rigid top-down master plan, the company’s direction and success has been shaped by decisions often taken independently of how they’ll benefit the company as a whole. But collectively, those decisions DO form a master plan, a hive mind that dictates what the company will do.

The most successful services on the Internet today all have one thing in common; They are based on some kind of user generated content and interactivity. The reason is simple – people like to interact and socialize with each other. Together is better.