. While old-school socialism was an arm of the state, digital socialism is socialism without the state. This new brand of socialism currently operates in the realm of culture and economics, rather than government—for now.

how I think social media can help pharma companies interact with their customers but before I do it's worthwhile considering some of the major driving forces behind how pharma interacts with their customers currently.

Given what we've experienced and what we witness today, we tend to believe that these technologies are the great equalizers, that they can help ANYONE participate, that the technologies in and of themselves can revitalize democracy. In other words, we tend to believe in a certain utopian myth of the internet as the savior. What if this weren't true?